Tigran Avetisyan’s “Ser-Mer” album will consist of 10 tracks. If we were to describe its musical direction in just two words, we could say it blends classical and progressive rock. At the same time, the songs will also feature elements of jazz, bard-style sound with classical guitar, and more.

The uniqueness of the album lies in its conceptual nature: the songs feel like continuations of one another, telling the story of an entire nation with all its ups and downs. And now, in these difficult times for our country, it feels like the right moment for the “Ser-Mer” album to be born and brought to life.

PROBLEM

In recent years, as our country has experienced numerous losses and tragedies, Tigran has undergone a near 180-degree shift in his musical style and preferences. He moved from creating in English to composing in Armenian—writing songs about identity, songs that help listeners hold on more strongly to their roots, resist emigration, and understand that everything ultimately depends on them.

SOLUTION

The “Ser-Mer” album will be released on YouTube and other music platforms. It will be presented on the day of its official launch, accompanied by several music videos inspired by the themes of the songs.

Through this album, many listeners will be encouraged to reflect, to look back, to remember who they are, where they come from, and where they are going. They will better understand the importance of each individual in the life of their country.

At this stage, 4 out of the 10 songs have already been recorded. With the support of the campaign, 6 more songs will be produced, and the album will be completed in the coming months.

IMPACT

Through these songs, today’s Armenian audience will first of all discover a new artist and also gain a different perspective on their country and their role within it. They will begin to value their personal contribution more deeply, as well as the sacrifice of soldiers who gave their lives in recent years.

The songs reflect today’s Armenian reality—they are about finding strength within ourselves and being reborn. The album carries a message of encouragement and empowerment, standing against emigration and division. One of the songs is dedicated to the Armenian Genocide, calling for remembrance and the importance of not forgetting the past.

TEAM

1.Tigran Avetisyan – Author of the album, arranger of the songs, lyricist, guitarist, and vocalist.

Tigran has been teaching guitar in Yerevan for 15 years. He currently works as a guitar instructor at the Konstantin Sarajyan and Ghazaros Saryan music schools.

In recent years, he founded the bands Sigma Sol and Lusarek in Yerevan (Lusarek is still active today). In addition to his work with bands, he also writes original songs.

In 2024, his album “Wrong Country” was released, followed by “Haskenin” in 2025. These are Armenian-language, authorial conceptual albums centered on national ideology, drawing lessons from our losses and achievements, and reflecting on the tragedies our nation has faced in recent years.

2.Asatur Demirchyan – Founder of Life 12 Records recording studio, arranger, composer, and pianist

3.Ani Grigoryan – Back vocal

4.Rozi Sargsyan – Back vocal

5.Arman Msryan – Vocal

6.Hrach Miskaryan – Guita

7.Artak Ghazaryan – Flutist

8.Mushegh Tonoyan – Trumpeter

9.Գեորգի Հակոբյան - Սաքսոֆոնահար

10.Margarita Gevorgyan – Back vocal

11.Taron Glak – Poet, lyricist of the album’s songs

Budget

You can see the project budget here.

The project budget is 2,500,000 drams, which is needed to cover all the costs of recording the album, creating song animations, and organizing the presentation/launch event.