SHORT DESCRIPTION

📍The music–visual performance planned within the framework of Museum Night combines live classical music with contemporary visual art, creating a fully immersive sensory experience.

It is important because it transforms the museum into a living cultural platform, engaging new audiences and presenting art in a fresh and accessible way.

IMPACT

📆The project will take place on May 16 and will have an immediate impact on a wide audience of museum visitors by offering an interactive and innovative cultural experience.

It will contribute to increasing interest in classical music and visual art, especially among young people.

In the long term, the project can help shape demand for new formats, encouraging the development of interdisciplinary arts in Armenia and strengthening the role of museums as contemporary cultural platforms.

PROBLEM

Museums are often perceived as static and non-interactive spaces, which limits engagement, particularly among younger audiences. At the same time, classical music and academic art are often not presented in modern, accessible, and engaging formats.

This issue is especially urgent today, as patterns of cultural consumption are rapidly changing, requiring new approaches that both preserve and reinterpret cultural values.

SOLUTION

The proposed performance addresses this issue by combining live music and visual creation into one unified and dynamic experience.

Implementation stages:

• Preparation and rehearsals of the musical program (chamber orchestra, soloists)
• Development of the visual concept (narrative compositions)
• Technical setup (projection, video recording, sound system)
• Adaptation of the museum space
• Performance execution and audience engagement

Methods:

• Live performance and improvisation
• Real-time visual art creation
• Use of projection technologies

Required resources:

• Technical equipment (camera, projector, sound system)
• Engagement of artists and specialists
• Organizational and production resources

This approach is effective because it creates an engaging, live experience in which the audience becomes not only a spectator but an active participant in the process.

TEAM

The project is implemented by an experienced, multidisciplinary team bringing together professionals from art management, music, and visual arts.

Project Lead: Elizabeth Babayan — art manager and musician. In 2023–2024, she worked at the Martiros Saryan House-Museum as an art manager. She has participated in the organization of various city and state festivals and events.

Alexander Talalyan — Technical Director. Works at the Armenian State Philharmonic and has extensive experience in stage and sound technical production.

David Marukhyan — Artistic Director and Conductor of the Tchaikovsky Youth Orchestra.

Eva Petrosyan — visual artist and flutist.

BUDGET

FREQUENTLY ASKED QUESTIONS

📌Q — What is the performance about?

A — It is a live music–visual performance where classical music and painting come together in a single process, creating a complete sensory experience.

Q — When and where will the event take place?

A — The performance will take place on May 16, within the framework of Museum Night, on the 3rd floor of the National Gallery of Armenia.

Q — Who are the participants?

A — The performance features the Tchaikovsky Chamber Orchestra, soloists David Babayan and Eduard Dayan, as well as visual artist and flutist Eva Petrosyan.

Q — What is the support needed for?

A — The support will be directed toward technical setup (projection, video recording, sound system), space adaptation, and the high-quality execution of the performance.

📆 May 16 | 21:00

📍National Gallery of Armenia (3rd floor, Mural Paintings Hall)

Free admission