From the day we are born, we have a need to sing.

Thanks to you, we organized a breakfast with folklorist Alina Pahlevanyan and left inspired to dance, read, and sing. Here are some thoughts that impressed us:

- For 800 years, Armenians have heard songs from Turks, Assyrians, Kurds, and Greeks, influencing our national music.

- Komitas never altered people’s songs; he did not imprint his style on any song.

- The cheapest instrument is the throat. People met their artistic needs without formal songs or operas by using their voices.

- In Horovel, we had ritual curses aimed at the soil to ensure its fertility and no one was offended by it.

- Our khaz writing (notation) needs deciphering—maybe AI can help?

- The most lyrical regions are Aparan, Etchmiadzin, Ashtarak, and the surroundings of Sevan.

Stay with us so we can organize more enriching gatherings!

We had an incredibly productive wine evening with Samvel Martirosyan, focusing on the use of "AI" tools in marketing, along with their risks and advantages.

The discussion was rich in information about new tools, innovative materials, and validated results.

One of the participants, Suren, wrapped up the evening with a heartfelt toast, expressing his gratitude that, in this digital age, gatherings like ours allow us to come together weekly, chat at a round table, and escape from the pressures of daily life.

To conclude the evening, Aram, one of the participants, received a gift book from Samvel Martirosyan's personal library.

All in all, it was a successful and enlightening evening.

⏰ What's the difference between a loan and an investment? When you invest, you're taking today's money into the future, while with a loan, you're bringing future money into the present. ⏰

We explored this and other financial concepts during a breakfast chat with Samson Avetyan.

The highlight? 50% of the funds raised during the breakfast were doubled to help establish an "Armat" lab in Artimet village.

Following the session, Samson Avetyan provided all attendees with a variety of tools for financial management, a presentation specially crafted for the "10:30 Club," and other useful educational materials.

Thank you for making this possible.

A village united can move mountains, or so the saying goes.

Together, we are shattering the myth that you can't have fun, learn, network, and do charity simultaneously.

With your support, we organized an enriching breakfast event with Arkmenik Nikoghosyan, a senior researcher at the Manuk Abeghyan Institute of Literature of RA NAS.

📌 Our topic was "Linguistic Thinking: Why and How to Think in Armenian."

📌 We also invited children from Artsakh and the surrounding regions.

📌 After breakfast, Arkmenik invited everyone to "Daran" bookstore for a deeper conversation and present-books by modern Armenian authors.

Thank you for being part of this transformative journey.

We organized 3 educational tours to Syunik, Tavush, and Shirak, involving 157 young people.

We also organized 1 educational breakfast in Yerevan with Ani Meruzhan Margaryan.

From the funds raised during the gathering, we donated to the “Children of the Regions in the Regions” NGO and the “reArmenia” charitable foundation.

Thank you for donating consistently every month.

Thanks to you, we are able to plan our future gatherings and expand to the regions of Armenia.

The report is here. 

✨ A wonderful morning in the company of dear friends!

This time we were honored to host the talented radio presenter Aram Chakhoyan, who filled our breakfast with his exceptional energy. Together, 14 of us explored the fascinating world of science, finding answers to numerous "whys."

We're proud that through our meeting we were able to support the noble cause of the "Children of Regions in Regions" NGO.

The "10:30 Club" continues to be that special place where new friendships and ideas are born ❤️

We're deeply grateful for your loyalty. Your consistent presence allows us to dream and plan our future gatherings 🙏

Details of the report are available here.

We’re here to share what we’ve been up to in the past few months— and, of course, to say thank you. 🌿✨

We organized 3 breakfasts in Gegharkunik and Yerevan, filled with meaningful conversations and new connections.

The funds we raised were directed to the 4090 Charity Foundation, Children in Regions NGO, and the Harehas Project.

A heartfelt thanks to our speakers:

💡 Nina Sereda, Head of HR Management Department at Zigzag

💡 Irina Pahlevanyan, Director of the 4090 Foundation

💡 Nare Gevorgyan, Executive Director of the Angel Investor Club of Armenia.

For detailed report, click here.

Just imagine what remarkable educational gatherings these were:

In one, David Hakobyan, Advisor to the President of Armenia with 20+ years of experience in Somalia, Afghanistan, and Syria, shared insights about crisis management.

In the other, Karine Sargsyan, founder of Europe's largest Biobank and fluent in 7 languages, shared upcoming developments in futurology.

None of this would have been possible without you. Thank you once again for your impactful contribution.

For detailed report, click here.

We organized 2 breakfast meetings with Tatevik Vardevanian, Head of Communications and CSR Programs at IDram and IDBank, and Anna Akulyan, Head of Human Resources at Intelinair. Around 40 participants were involved in these gatherings.

With Tatevik, we discussed how organizations can truly change lives and what it means to be a socially responsible individual.

One of the participants, Lilya Apresyan, not only enjoyed a useful conversation but also received a surprise book from Tatevik's personal library for asking the most interesting question.

Anna enthusiastically shared her knowledge and suggestions in Geghamavan village.

Moreover, she promised to return to the village and continue helping participants with:

🧾 - Properly crafted CVs

💼 - Creating presentable LinkedIn profiles

At breakfast, we enjoyed Artsakh's zhengyal bread and homemade compote... 🎉

For detailed report, click here.

We organized three breakfasts and one wine evening in Yerevan and the village of Zovaber in Gegharkunik. The funds raised during these gatherings were allocated to the "MEM," "Mshakutamet" and "Harehas" projects.

Learn more here.

We had the pleasure of organizing 1 delightful breakfast meeting and 2 wonderful wine evenings featuring distinguished guests: scientist Hrant Khachatryan, engineering systems innovator Khachik Nazaryan, and talented actor David Hakobyan.

All proceeds from these inspiring gatherings were directed to support MEM and Mshakutamet projects.

Details here.

We successfully hosted 4 breakfast meetings, 6 wine-tasting evenings, and an educational trip to Gyumri (featuring 80+ participants and 3 expert speakers).

Throughout these 11 wonderful gatherings, we brought together young people from Artsakh and various regions, including ACA and Munk School alumni, as well as youth representatives from MEM, Bardzunk, and Student House organizations.

The funds we collected during these events supported various initiatives including MEM, Bardzunk, the "Culture of Failure" podcast, and several cultural projects.

Details of the report are here.

We're excited to share our recent activities!

We organized enriching gatherings:

• Two breakfast meetings with Mariam Hambardzumyan and Hayk Petrosyan

• Two wine evenings with Yesai Melik-Yolchyan and Suren Manukyan

We welcomed 38 participants from Artsakh and regions, who have begun to:

✅ Develop and promote their businesses

✅ Implement effective micro-moment marketing strategies

✅ Explore Armenian history, with a focus on Genocide studies

✅ Study and reimagine Komitas's musical legacy for modern times

We deeply appreciate your ongoing support in making these initiatives possible.

For a detailed report, please follow here.

Share the good news? 

Thanks to you we again organized 2 wonderful wine evenings with Armen Avagyan and Yervand Ter-Khachatryan.

And you should be happy too - we attracted more than 20 young people from Artsakh and the regions to these meetings. And your contribution, in addition to sponsoring children, has been directed to the MEM organization and to the education of children from Artsakh and the regions, to the creation of connections.

You can see the report here.

Thank you for being a part of good deeds!

What we did in July-August?

We have organized 3 wine evenings, one of them with 60+ participants and a new format.

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As well as 2 breakfasts, involving young people from Artsakh and the region.

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The funds collected during the events were directed to the following projects:

- "MEM"

- "Vahe Meliksetyan Foundation",

- "Little Bird Armenian Development Inc." fund.

Thanks for joining.

For more details, please refer to our comprehensive report.

Thanks to all of you, we successfully held 7 gatherings.

We organized breakfasts with Tigran Parseghyan, Tatul Hajamyan, Gor Vardanyan, and Aram Pakhchanyan, as well as wine evenings with Lil Arami, Narek Amirkhanyan, and Alexander Plato Hakobyan.

The collected funds were directed to various causes:

• The Vahe Meliksetyan Foundation to develop clinical pharmacology in Armenia
• Treatment for homeless dogs
• Publishing the novel "Ice 9"
• Supporting MEM (Mental Health Matters)

More than 70 diverse individuals, both young and old, from various fields met each other at these gatherings and received books as gifts.

As a result of these meetings, some participants received job offers and are now either undergoing trial periods or working in different companies.

Knowledge sharing and a positive atmosphere are indispensable components of our gatherings.

For more details, please refer to our comprehensive report.

There are some talents with whom we come away with great energy and knowledge. One of them is folklorist Alina Pakhlevanyan, with whom we had a very productive breakfast.

🎤 The cheapest instrument is the throat. there was no song, there was no opera, the people had to satisfy the demand for art by serving themselves," says our speaker, folklorist Alina Pakhlevanyan.

😍 Will you come to our future breakfasts?

You can see the full report here.

We had a delightful and insightful wine evening with Samvel Martirosyan.  

Samvel Martirosyan is an information security specialist and marketer.

The discussion revolved around the use of "AI" tools in marketing, examining the associated risks and benefits.

Overall, it was a successful and engaging evening. You can get the complete report and all the details here.

Your support means the world to us, and together, we're making a real difference! So, what have we done with the funds we've collected so far?

We recently hosted 2 educational-charitable breakfast events, bringing together 29 participants, including kids from various regions and Artsakh.

At the first breakfast, Arqmenik Nikoghosyan, a literary critic and senior researcher at the "Manuk Abeghyan" Institute of Literature of the National Academy of Sciences of the Republic of Armenia, shared with us his insights on "Linguistic Thinking: Why and How to Think in Armenian."

At the second breakfast, Samson Avedian, director of the "eqwefy" and "AICA" organizations, and lecturer at the American University of Armenia, shared invaluable wisdom on "Financial Systems, Proper Money Management, and Investments."

Exciting news! Thanks to your generosity, we've allocated 50% of the funds from these breakfasts to establish an "Armath" lab in the village of Artimet and to expand the "10:30 Club" model to other regions.

Your ongoing monthly donations are the backbone of our efforts, and we're incredibly grateful for your commitment.

To check out the full report, click here. For a deeper dive into our activities click here.

And once again, thank you for being a part of our journey!